# Inlay

> AI-powered native ad monetization platform for independent publishers. One embed script, design-matched ad templates, real-time server-side header bidding, 70% revenue share paid monthly.

Inlay is a publisher monetization platform that generates custom native ad templates matching each site's design using AI, then fills them with programmatic demand through server-side header bidding across a curated network of premium SSPs. Publishers install a single embed script, approve AI-generated templates once, and earn 70% of winning CPMs paid out monthly via Stripe Connect.

Unlike traditional banner networks, Inlay generates an HTML ad component that blends with the publisher's existing typography, spacing, and visual language. There are no iframes, no layout shift, and no third-party tracking cookies. All auction logic runs server-side, and impression attribution uses first-party data only.

## Key pages

- [Home](https://useinlay.com): Platform overview, how it works, case studies, and pricing
- [Introduction](https://useinlay.com/docs/introduction): What Inlay is, how the auction works, and key concepts
- [Publisher Quickstart](https://useinlay.com/docs/quickstart-publisher): Step-by-step guide to adding a site, installing the embed script, and approving the first template
- [Placements](https://useinlay.com/docs/publishers/placements): How to configure where native ads appear using CSS selectors and URL patterns
- [Ad Formats](https://useinlay.com/docs/publishers/ad-formats): Native ad formats supported (content card, social pin, editorial, email-style)
- [Floor CPM](https://useinlay.com/docs/publishers/floor-cpm): Setting minimum bid prices per placement to protect revenue quality
- [Preview and Approval](https://useinlay.com/docs/publishers/preview-approval): How publishers review and approve AI-generated templates before ads go live
- [Serve API](https://useinlay.com/docs/api/serve): OpenRTB 2.6 server-side auction endpoint technical reference
- [Embed Script](https://useinlay.com/docs/api/embed-script): Embed script installation and parameter reference
- [Pricing Plans](https://useinlay.com/docs/billing/plans): Free, Growth ($29/mo), and Pro ($79/mo) subscription tiers

## Product details

- **Ad format:** Native only. No banners, no iframes, no cumulative layout shift.
- **Auction type:** Server-side, first-price sealed-bid, IAB OpenRTB 2.6 + Native Ad Specification 1.2
- **Revenue share:** 70% to publishers, paid monthly via Stripe Connect. No minimum threshold.
- **SSP partners:** Taboola, Outbrain, TripleLift, Sharethrough, GumGum, Teads, Index Exchange, Sovrn, 33Across, AppNexus/Xandr, Magnite/Rubicon
- **Privacy:** TCF 2.2 compliant, no cross-site tracking, server-side impression attribution only
- **Supply chain:** SupplyChain Object 1.0 on all bid requests, sellers.json at useinlay.com/sellers.json, per-publisher ads.txt auto-generation
- **Viewability:** MRC-compliant tracking (50% visible for 1 second) via IntersectionObserver, passed to SSPs as an OpenRTB metric
- **Integration:** Single script tag install. No ad ops team required. Templates generated and live within one page load.

## Pricing

- **Free:** 1 site, 2 placements, unlimited impressions
- **Growth:** $29/month — 5 sites, 20 placements
- **Pro:** $79/month — unlimited sites and placements

## Company

- **Website:** https://useinlay.com
- **Documentation:** https://useinlay.com/docs
- **Contact (general):** support@useinlay.com
- **Contact (partnerships):** partnerships@useinlay.com
- **Sellers.json:** https://useinlay.com/sellers.json
- **Status:** Closed beta