Terms of Service

1. Acceptance

By creating an Inlay account or using the Inlay platform you agree to these Terms of Service. If you are using Inlay on behalf of an organisation, you represent that you have authority to bind that organisation to these terms.

Inlay is intended for monetising or promoting content, which is inherently a business activity — most users contract with Inlay as a business, not a consumer. If you are nonetheless found to be a “consumer” under applicable law, nothing in these Terms limits or excludes any right you have as a consumer that cannot lawfully be limited, excluded, or waived — see §8 (Limitation of liability) and §9 (Governing law) for the specific protections that apply to you.

2. The service

Inlay provides a native advertising platform that enables website publishers to monetise their content through AI-generated ad templates and programmatic demand. We act as a platform intermediary between publishers and demand-side ad platforms (SSPs).

3. Publisher obligations

• You must own or have the right to monetise the websites you register on Inlay.
• Your websites must comply with all applicable laws, including consumer protection and advertising standards.
• You must not use Inlay to generate artificial impressions or clicks (invalid traffic).
• You must not place Inlay embed tags on websites containing illegal content, hate speech, malware, or content that violates SSP policies.
• You are responsible for your own website's compliance with privacy laws (GDPR, CCPA, etc.) — including maintaining a lawful basis for your visitors, publishing your own privacy notice, and handling data subject requests you receive directly. Where Inlay processes your end visitors' personal data as part of the Service, Inlay does so as your processor under the Data Processing Addendum, which is incorporated into and forms part of these Terms.

4. Revenue and payouts

Inlay retains a 30% platform fee on all SSP revenue generated through the platform. Publishers receive 70% of gross CPM revenue, paid monthly via Stripe Connect. Payouts are subject to a minimum balance of $0.01 and require a completed Stripe Express onboarding.

Revenue figures in the dashboard are estimates until SSP reconciliation is complete. Inlay reserves the right to withhold or reverse payouts where fraudulent or invalid traffic is detected.

5. Subscriptions and billing

Paid plans (Growth, Pro) are billed monthly in advance. You may cancel at any time; cancellation takes effect at the end of the current billing period. No refunds are provided for partial months.

We reserve the right to modify pricing with 30 days' notice. Continued use after the effective date constitutes acceptance of the new pricing — but you are never required to accept it: you may cancel under §7 (Termination) at any time before the new pricing takes effect, with no obligation to pay it.

6. Intellectual property

The Inlay platform, including its AI-generated templates, code, and brand assets, is owned by Inlay. AI-generated templates are created specifically for your placements and you may use them solely for serving ads through the Inlay platform.

You retain all rights to your website content. By connecting a site you grant Inlay a limited licence to analyse its structure for the purpose of generating ad templates.

7. Termination

Either party may terminate at any time. We may suspend or terminate your account immediately if we believe you are violating these terms, generating invalid traffic, or causing harm to advertisers or SSP partners. Pending payouts will be settled within 60 days of termination, subject to fraud review.

8. Disclaimers and limitation of liability

The platform is provided “as is”, except as required by applicable law. We do not guarantee specific revenue levels, fill rates, or uptime. To the maximum extent permitted by law, Inlay's total liability for any claim arising from these terms is limited to the greater of (a) the fees paid by you to Inlay in the 3 months preceding the claim, or (b) $100.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited. Where you are contracting as a consumer, this section does not affect your statutory rights, including your right to have services performed with reasonable care and skill.

9. Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be resolved in the courts of England and Wales.

If you are contracting as a consumer habitually resident in the EU, UK, or Switzerland, this section does not deprive you of the protection of any mandatory consumer-protection provisions of the law of your country of residence, or of your right to bring proceedings in the courts of that country instead.

10. Contact

For legal enquiries, contact legal@useinlay.com.