Terms of Service

1. Acceptance

By creating an Inlay account or using the Inlay platform you agree to these Terms of Service. If you are using Inlay on behalf of an organisation, you represent that you have authority to bind that organisation to these terms.

2. The service

Inlay provides a native advertising platform that enables website publishers to monetise their content through AI-generated ad templates and programmatic demand. We act as a platform intermediary between publishers and demand-side ad platforms (SSPs).

3. Publisher obligations

• You must own or have the right to monetise the websites you register on Inlay.
• Your websites must comply with all applicable laws, including consumer protection and advertising standards.
• You must not use Inlay to generate artificial impressions or clicks (invalid traffic).
• You must not place Inlay embed tags on websites containing illegal content, hate speech, malware, or content that violates SSP policies.
• You are responsible for complying with privacy laws (GDPR, CCPA, etc.) on your own websites.

4. Revenue and payouts

Inlay retains a 30% platform fee on all SSP revenue generated through the platform. Publishers receive 70% of gross CPM revenue, paid monthly via Stripe Connect. Payouts are subject to a minimum balance of $0.01 and require a completed Stripe Express onboarding.

Revenue figures in the dashboard are estimates until SSP reconciliation is complete. Inlay reserves the right to withhold or reverse payouts where fraudulent or invalid traffic is detected.

5. Subscriptions and billing

Paid plans (Growth, Pro) are billed monthly in advance. You may cancel at any time; cancellation takes effect at the end of the current billing period. No refunds are provided for partial months.

We reserve the right to modify pricing with 30 days' notice. Continued use after the effective date constitutes acceptance of the new pricing.

6. Intellectual property

The Inlay platform, including its AI-generated templates, code, and brand assets, is owned by Inlay. AI-generated templates are created specifically for your placements and you may use them solely for serving ads through the Inlay platform.

You retain all rights to your website content. By connecting a site you grant Inlay a limited licence to analyse its structure for the purpose of generating ad templates.

7. Termination

Either party may terminate at any time. We may suspend or terminate your account immediately if we believe you are violating these terms, generating invalid traffic, or causing harm to advertisers or SSP partners. Pending payouts will be settled within 60 days of termination, subject to fraud review.

8. Disclaimers and limitation of liability

The platform is provided "as is". We do not guarantee specific revenue levels, fill rates, or uptime. To the maximum extent permitted by law, Inlay's total liability for any claim arising from these terms is limited to the greater of (a) the fees paid by you to Inlay in the 3 months preceding the claim, or (b) $100.

9. Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be resolved in the courts of England and Wales.

10. Contact

For legal enquiries, contact legal@useinlay.com.